Part 7 of the Internet Marketing Guide focuses on video marketing production
Video Marketing is enjoying a huge growth in popularity. In the past six months we’ve seen a big increase in demand from our customers looking to exploit the power of online video in their marketing campaigns. There are two simple reasons for this. Firstly, and most importantly, online video is an incredibly powerful marketing tool. Secondly, advancements in technology mean that it is now far more cost-effective to create impressive online video campaigns than was previously possible.
This production is designed to be multi-platform and will be used to advertise both online and on television (in a shorter 30 second format). The aim is to portray VanLeasingQuotes.com in a stylish and attractive manner.
VanLeasingQuotes.com prides itself on its usability and personal touch. In keeping with these core brand values, we used stylish graphics with easy-to-read typography and an upbeat script. As with the VanLeasingQuotes.com website, the format immediately engages the viewer and is easy to navigate. We used block tones of colour to mirror the functionality and simplicity of the website.
The script avoids jargon and, for this reason, the graphics used are refreshingly simple and illustrate each point without trying to be too clever (as if we could be, even if we tried!). The advert informs the viewer about VanLeasingQuotes.com, including what the site has to offer in terms of functionality and ease of use. Let’s not forget VanLeasingQuotes.com allows users to generate customisable quotes for a selection of over 1000 vans, print or save their quote, and even apply online for their chosen lease. The video was designed with these unique features in mind, in order to highlight the benefits of VanLeasingQuotes.com over competitor sites.
We believe that this advert reflects the company’s straightforward approach to business. It is a sleek, simple and effective advert, which captures the aims and achievements of VanLeasingQuotes.com perfectly. In essence, through consultation with the client, we agreed on a brand identity and created a multimedia advert in line their brief.
Want to know how you could use video marketing to improve online results? Contact us to find out more.
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