Corporate branding is the starting point for everything in business. It is the first thing a company needs to create before... well, anything! Without a brand... without a logo... without an identity you are nothing! Corporate identity is one of the most important parts to a good business, it helps people to get to know you, it communicates so much more than just a name so if your logo looks disorganised, dull, frantic or indeed anything negative then this will be reflected on your company the second a potential customer sets eyes on your logo.
Since branding and rebranding are a big part of what we do, we thought we'd show you an example of a logo we recently created for a company called Blimey! Loans.
In this logo Blimey! is the brand. The use of lower-case font, choice of typeface and bold colour give the brand a young, fresh and approachable look whilst still maintaining a professional, sleek and corporate feel at the same time.
This logo is designed to last – it won’t date quickly.
The way in which the word ‘loans’ is separated into a rounded grey shape still keeps loans as a prominent feature but tones it down somewhat to make the Blimey! brand really stand out.
Over time if Blimey! diversify into other areas then the text inside the shape would change accordingly – continually building on the brand.
So as you can see there is a reason for everything when designing a logo from the use of colour and shape to considering the future of a company's development.
What do you think?