BETTER MARKETING STARTS HERE borline

This is an amazing opportunity to join our growing team and play an instrumental part in launching our new iPhone Application into the UK, US and Canadian markets. Your job will be to work with the marketing team to create, share and curate content created on our app and share it across our social profiles on Facebook, Instagram, Twitter and LinkedIn.You will be responsible for growing our following across the globe, managing budgets and reporting on the effectiveness of our marketing campa..

Last year Merson Group celebrated its 75th year of trading with record results. The company has grown a staggering 500% since a management buyout in 2005 that included Gavin McMurray, Merson Group’s Sales & Marketing Director. Today we talk to Gavin about how effective use of marketing has helped the business achieve its long-term growth objectives. Q. What has been the most successful marketing tool or tactic Merson has used in the past year? A. We have been using Google ..

How your business presents itself to the outside world is incredibly important and so often undervalued. As the saying goes: you never get a second chance at a first impression. Today this first impression is overwhelmingly made on the web. Let’s face it, most customers are not going to stumble upon your physical premises without having visited your website first and they are certainly not going to look you up in the Yellow Pages and give you a call! This of course isn’..

With Facebook heavily restricting reach for unpaid advertisers, we explore our favourite alternative social media platforms that still provide amazing free marketing opportunities. Have you noticed a sharp decline in the number of people who like and comment on your Facebook page posts? With increasing pressure to monetise since floating in May 2012, it looks like bad news for brands and advertisers on Facebook. A report showing how the organic reach of posts has dropped to just 6% o..